Captain Universe Game Center is a composite entertainment space targeting young families and trendy gamers, covering a total area of over 1,200 square meters. With the core theme of Space Exploration, it integrates cyberpunk technological vibes with parent-child playful elements. It aims to break the limitations of the single business format of traditional game centers and create an immersive all-age entertainment destination.
Highlights of Space Design
1. Dual-style Zoning Planning
The project adopts a left-right zoning spatial strategy. The left side is the Parent-Child Fun Zone, featuring a color palette of bright yellow and light blue, paired with rounded geometric shapes and cartoon IP images. It is equipped with a naughty castle, children's simulated driving machines, small claw machines and other facilities. The floor is made of anti-slip high-gloss materials, and the walls are decorated with space-themed graffiti, building a safe and imaginative play world for children.
At the core of the Parent-Child Fun Zone, a desert-themed interactive sand pit is designed, with immersive natural scenes constructed by cartoon graffiti of camels, cacti and more. It is matched with soft-covered guardrails and anti-slip floor mats, which not only meets children's needs for sand play but also ensures play safety. Next to the sand pit, the naughty castle area features macaron-colored arched doors and striped walls, creating a dreamy castle atmosphere, with slides, climbing nets and other facilities inside, making it an exclusive paradise for young children.
The right side is the
Trendy E-sports Zone, fully imbued with cyberpunk style. With a black and gray base paired with neon pink and electric blue lines, perforated metal panels, light strips and geometric spliced floors build a futuristic scene. The core area is equipped with dance machines, VR experience pods, racing simulators and other devices. Suspended circular neon installations and the "GAME WINNER" sign on the ceiling enhance the competitive atmosphere, catering to the social and entertainment needs of young gamers.
2. Immersive Scene Creation
-
Entrance Area: The double entrance door design continues the cyberpunk aesthetic, with neon light tubes outlining the Captain Universe IP image. The metal-textured door frame paired with perforated panels is highly technological and also serves to guide foot traffic. The two sides of the main entrance are surrounded by a matrix of pink claw machines, and the bright lights and cute dolls form a visual focal point to attract gamers into the store.
-
Core Service Area: The central service desk is designed with modular light strips, serving multiple functions including ticket sales, luggage storage and gift redemption. It is surrounded by a matrix of pink claw machines, and the circular light strips on the ceiling form a visual focal point, enhancing the spatial depth. The gift redemption area behind the service desk displays trendy figurines, co-branded peripherals and other gifts, improving user stickiness through a game point redemption mechanism.
-
Themed Scene Connection: Different areas are connected through an illuminated wayfinding system and ground signs, with a gradual color transition between the Parent-Child Zone and the Trendy Zone. This ensures the stylistic independence of each area while achieving a smooth spatial flow line. For example, an illuminated archway of "Captain Universe Children's Paradise" is set at the junction of the two zones, and the pink neon light strips and playful graffiti form a visual buffer, allowing parents and children to switch play scenes naturally.
-
Themed Atmosphere Enhancement: The ceiling of the Parent-Child Zone is designed with multi-layer circular neon light strips and planet-shaped installations, paired with illuminated track signs on the floor to simulate a space navigation scene. The Trendy Zone, on the other hand, creates the immersion of a cyberpunk street through perforated metal panel walls and suspended neon slogans, making gamers feel as if they are in a game battlefield of a futuristic city.
3. Business Format & Functional Layout
-
Parent-Child Entertainment Zone: Equipped with a naughty castle, children's arcade games, interactive projections and other facilities, it caters to the play needs of children aged 3 to 12, with a rest area for parents adjacent by. The zone is also fitted with parent-child interactive devices such as children's simulated driving machines and small basketball shooting machines to promote family participation.
-
Trendy Arcade Zone: Covering dance machines, rhythm games, racing simulators and other devices, it has a competitive stage and a viewing area, with offline tournaments held on a regular basis. The VR experience pods and online game areas in the zone provide a social and competitive space for young gamers.
-
Gift Redemption Zone: Displays trendy figurines, co-branded peripherals and other gifts, improving user stickiness through a game point redemption mechanism. The redemption zone adopts open shelves and illuminated signs to make gift displays more attractive.
-
Social & Leisure Zone: Equipped with booths and a drink station, it provides a resting space for gamers and increases their stay time in the venue. Adjacent to the Trendy Zone, the leisure zone is convenient for gamers to rest and communicate between games.
Design Value
Through the integrated dual-style design, Captain Universe Game Center breaks the customer group limitations of traditional game centers, attracting both young family customers and accurately reaching Gen Z trendy gamers. The collision between cyberpunk visual language and playful elements not only creates a unique brand memory point but also improves the user experience and repurchase rate through immersive scene design. It provides a reference practical model for the business format innovation of commercial entertainment spaces.
EN
