Project Background
With Generation Z becoming the main consumer group, traditional claw machine arcades can no longer meet young people’s demand for immersive experiences and social attributes. Targeting the compound demand of "trendy toys + social interaction + technological sense", the Cosmic Claw brand has created an immersive claw machine arcade themed with "interstellar exploration", redefining the claw machine business through visual impact, interactive experiences and trendy atmosphere.
Design Highlights
1. Cyber-Interstellar Visual System
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Thematic Symbols: The "interstellar astronaut" IP serves as the core visual symbol, combined with elements such as "claws" and "cosmic planets" to build a complete narrative of space exploration.
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Color Strategy: The main color scheme adopts deep blue + tech silver + vibrant yellow to create a sense of the future and vitality. The storefront and indoor lighting are dominated by neon blue with yellow accents, forming a strong visual memory point.
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Storefront Design: Two versions of storefronts are available to meet different scene needs. The blue version features transparent glass and light boxes, suitable for high-traffic areas in shopping malls; the purple version uses cyber graffiti and "GAME START" signs to strengthen the gaming attribute, adapting to the trendy atmosphere of the block.
2. Immersive Spatial Layout
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Front Field Attraction Area: A giant cute pet doll display screen and luminous floor stickers are set at the entrance to attract passing customers to stop and check in. The transparent glass window directly displays the internal array of claw machines to stimulate the desire to participate.
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Mid Field Experience Area: A symmetrical machine layout is adopted to create a visual effect of an "interstellar tunnel". Brand logos and luminous guide strips are hung on the top to enhance the sense of spatial depth. The central island-style gift redemption area serves as both a visual focus and a traffic hub.
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Back Field Social Area: A high-tech check-in wall and a rest area are set up, combined with lighting and themed installations to encourage customers to take photos and share, enhancing online communication power.
3. Technological Atmosphere Creation
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Lighting System: Blue ambient lights are embedded at the bottom of the machines, and light strips are used to outline the contours of the floor and cabinet edges. Suspended luminous tracks are installed on the top to simulate the effect of cosmic rays.
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Material Application: Large areas of metal, glass and acrylic materials are used, combined with geometric cut walls to create the cold texture of a future cabin. Soft and cute IP elements are added locally to balance the sense of technology and affinity.
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Interactive Devices: The "wormhole" LED screen at the end of the tunnel changes visual effects according to the game progress. The transparent display cabinet in the gift redemption area uses layered lighting to highlight the value of trendy toys.
Commercial Value
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Differentiated Positioning: Breaking away from the stereotype of "cheap entertainment", it takes "interstellar exploration + trendy toy collection" as the core to attract young customers who pursue quality and experience.
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Social Fission Effect: The highly visually impactful spatial design and IP symbols have become natural check-in spots, which are spontaneously spread through social media, reducing customer acquisition costs.
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Business Format Expandability: The gift area can be linked with trendy toy launches and IP co-branded activities, transforming one-time entertainment consumption into a trendy toy collection behavior with higher repurchase rates, increasing customer unit price and user stickiness.
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