I. Program Overview
This program is designed for indoor video game sports venues such as "DC Trendy Play & Sports", creating a one-stop trendy entertainment space integrating a sense of technology, entertainment, and social interaction. By integrating diverse sports and entertainment equipment, intelligent operation systems, and immersive scene design, it meets the composite needs of young groups for "sports + entertainment + social interaction". Meanwhile, new scene modules such as archery halls, spinning bikes, and esports zones are added to further strengthen the trendy attribute of "full-scene coverage and all-age adaptation". Through the in-depth integration of sports entertainment, technological immersion, and social circle formation, it aims to build a trendy sports and social landmark for urban youth, realizing efficient venue operation and sustainable profitability.
II. Core Scenes and Equipment Configuration
2.1 Virtual Sports Experience Zone
- Interactive Football: Adopts projection sensing technology to simulate a real green field, with a high-definition large screen to feedback shooting speed, angle, and goal data in real time. It supports single-player breakthrough and multi-player battle modes, suitable for football enthusiasts to compete and check in.
- Projected Tennis: Restores real actions such as swinging and running through a motion capture system, with a built-in AI battle mode against professional players. Small-scale tennis tournaments can be held to enhance user stickiness.
- Baseball Trendy Hall: Equipped with intelligent pitching machines and somatosensory hitting devices, combined with dynamic projection to create a professional stadium atmosphere. It synchronously records hitting speed and accuracy, generating personal sports data reports.
2.2 Competitive Showdown Zone
- Interactive Basketball: Features a multi-hoop intelligent scoring system, supporting gameplays such as timed shooting and fancy dunks. It is matched with passionate basketball-themed light and shadow effects and sound effects to create an immersive street basketball experience.
- Boxing Force Measurement Zone: Configured with professional silicone human-shaped targets and force sensors, real-time displaying punching speed and force value. Combined with projection backgrounds of combat events, it is both fun and a way to release pressure.
- Interactive Duel Ball: The two-player battle mode integrates the rules of various ball games such as table tennis and badminton, realizing object-free battles through dynamic projection and somatosensory recognition, reducing venue and equipment thresholds.
2.3 Leisure Sports Zone
- Bowling Zone: Introduces lightweight bowling lanes and automatic ball return systems, suitable for both beginners and advanced players. Matched with a retro American highway-themed scene, it becomes a photo check-in spot.
- Billiards Zone: Adopts standard tournament-level billiard tables and LED shadowless lights, combined with an intelligent scoring system. It supports multi-player online battles and score rankings to meet the needs of circle socialization.
- Golf Practice Zone: Simulates scenes of world-famous golf courses, paired with swing motion capture and data analysis functions, providing professional practice venues for high-net-worth users.
2.4 Technology Entertainment Zone
- Holographic Projection Experience Cabin: Creates an immersive light and shadow interactive scene, supporting gameplays such as somatosensory dance and virtual concerts, adapting to the update of trendy culture and festival themes.
- VR Dynamic Equipment: Equipped with egg chairs, motorcycle simulators and other devices, providing immersive experiences such as roller coasters and racing, serving as a traffic-generating blockbuster equipment.
2.5 Social Lounge Area
A lounge space combining industrial style and cyberpunk is designed, equipped with comfortable sofas and shared charging facilities. Combined with a large screen for event live broadcasts and a board game area, it extends user stay time and improves secondary consumption conversion rate. Meanwhile, a table football project is integrated, using solid wood tournament-level tables, supporting 2-4 player battles, matched with a scoring system and noise reduction design. As a lightweight entertainment project for waiting areas or social ice-breaking, it further enriches the interactivity of the lounge scene.
2.6 Precision Shooting Experience Zone
- Archery Hall: Equipped with intelligent electronic targets and beginner assistance systems, supporting various modes such as timed competitions and precision competitions. Matched with LED dynamic target surfaces and wind simulation devices, it restores real archery scenes. Professional coaches are stationed on-site to provide beginner teaching and advanced guidance, reducing the entry threshold.
- Olympic Shooting Hall: Introduces laser simulation shooting equipment, including various firearm modes such as pistols and rifles. Combined with projection backgrounds to simulate Olympic venues, it real-time displays ballistic trajectories and ring numbers. Small-scale shooting championships can be held to attract military and shooting enthusiasts.
2.7 Vitality Burning Zone
- Spinning Bikes: Creates an immersive light and shadow cycling space, matched with a giant curved screen and synchronous music system. It has built-in themed scenes such as "urban night riding" and "mountain sprint", supporting multi-player online racing and real-time calorie ranking, with both fitness and entertainment attributes.
- Dynamic Styling: Combines somatosensory capture and dynamic projection to create a "light and shadow dance room", supporting single-player follow-up and multi-player dance battle modes. Adapted to Douyin's popular dance library, it becomes a trendy scene for young people to take photos and share.
2.8 Esports Zone (GAME ZONE)
Equipped with high-refresh esports screens, professional esports chairs and multi-player battle systems, supporting gameplays such as console games and VR online games. Independent battle boxes are set up to meet the private needs of couples dating and friends teaming up. Esports tournaments are held regularly, distributing trendy peripherals and member benefits to strengthen user stickiness and build an exclusive esports social circle.
III. Intelligent Operation System
1. Member Management System: Supports diversified packages such as stored-value cards, time cards, and quarterly cards. Combined with point malls and level benefits, coupled with online community operation, it regularly releases event previews, equipment updates and welfare draws to improve user repurchase rate and activity.
2. Equipment Monitoring Platform: Real-time monitors equipment operation status and fault warnings, automatically generates maintenance reports, reduces operation costs, and provides guarantee for stable equipment operation.
3. Data-Driven Marketing Tools: Pushes precise activities through user behavior analysis, creates online check-in topics on platforms such as Douyin and Xiaohongshu, and realizes traffic fission by linking IP co-branded activities to expand brand influence.
4. Unmanned Settlement Terminals: Supports scan code payment, face verification and other methods, reducing labor input, improving consumption experience, and optimizing venue operation efficiency.
IV. Scene Design and Atmosphere Creation
1. Visual Style: Takes orange and gray as the main colors, matched with neon light strips and dynamic graffiti walls to strengthen the cyberpunk industrial style, in line with the aesthetic of young groups. An exclusive themed check-in spot is set at the entrance, with trendy copy such as "Seize the Day" and "You Will Light Up the World", combined with astronaut sculptures and interactive lights to create a visual focus for users to take photos and spread.
2. Traffic Line Planning: Adopts modular zone design, connecting the entire venue with orange "urban track" floor signs, guiding users to flow naturally through luminous guide signs and dynamic light boxes. Transparent grid partitions are set in areas such as archery halls and spinning bike zones, which not only ensure spatial independence, but also display the dynamic scenes in the venue, attracting passing users to experience, and extending the playing route and consumption touchpoints.
3. Multi-Time Period Atmosphere Modes: The daytime mode mainly uses bright orange and gray tones, matched with natural light and soft lights to highlight the sense of sports vitality; the night mode turns on all neon light strips and dynamic projections, switching to a cyberpunk atmosphere, combined with DJ music and themed activities to create a "trendy night venue", increasing evening passenger flow and consumption frequency.
V. Profit Model and Value-Added Services
1. Core Income: Tickets, equipment time-based charges, and member card stored-value, forming the stable revenue foundation of the venue.
2. Value-Added Services: Holding customized activities such as themed tournaments, corporate team building, and birthday parties; launching "experience courses + advanced courses" packages for projects such as archery and spinning bikes, combined with coach private teaching services to tap the value of high-net-worth users; simultaneously providing drinks and trendy peripheral sales to enrich the revenue structure.
3. Cross-Industry Cooperation: Cooperating with sports brands, esports clubs, and popular IPs to carry out co-branded activities and offline experiences, such as "Marvel-themed Archery Tournament" and "Honor of Kings Esports Month", launching limited-edition peripherals and themed scenes to expand traffic entrances and achieve a win-win situation for brand and traffic.
4. Online-Offline Linkage: Drain traffic to offline through online community operation, score ranking, and topic dissemination; synchronize offline activity results to online to form a closed-loop ecosystem, improving user stickiness and brand exposure.
VI. Implementation Guarantee
1. Equipment Supply: Provides full-cycle services from equipment selection, installation and commissioning to after-sales maintenance to ensure stable equipment operation. Matched with regular equipment inspections and rapid fault response mechanisms to reduce operational risks.
2. Operation Training: Provides special training for the venue team on equipment operation, event planning, customer service, safety protection, etc., to improve the professional capabilities of the team and ensure efficient venue operation.
3. Content and Scene Iteration: Provides scene theme updates, equipment upgrades and game version iterations based on quarterly trendy trends, festival nodes and user feedback. For example, launching a "Football Theme Month" during the World Cup, replacing projection content and decorative elements to maintain the freshness and attractiveness of the venue.
4. Safety Protection System: Equips professional protective gear and safety warning systems for projects such as archery and shooting, sets anti-slip floors and heart rate monitoring equipment in the spinning bike zone, and equips emergency facilities and safety guidelines in the entire venue to ensure user experience safety and build a solid operational bottom line.
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