When the neon lights of cyberpunk collide with the genes of trendy toys, Chao ONE Video Game City, positioned as an "immersive entertainment space for young people," has torn a hole in trendy entertainment within commercial complexes. This video game city, with a total area of over 800 square meters, has directly brought the "happy base for Generation Z" into the shopping mall through neon light strips with contrasting pink and blue colors, futuristic metal columns, and trendy toy IP installations.
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1.Spatial Design: Reconstructing Trendy Play Scenes with Neon Lights 2.Machine combination: A list of joys covering all age groups 3.Operational logic: It's not just "playing"; it's more about social currency. |
1.Spatial Design: Reconstructing Trendy Play Scenes with Neon Lights
The design of Chao ONE completely breaks away from the "cluttered feel" of traditional arcades - with a base of matte black and gray floors + pink-blue neon lights, paired with a metallic reception desk and curved luminous columns, it fully enhances the "cyber trendy play" atmosphere.
| Entrance area: A giant trendy toy doll plus a double-arch neon sign gives a full sense of "check-in ritual" as soon as you enter; | |
| Functional area: Divided into "Uninhibited Dance Area", "Lucky Gift Area", and "Speed Racing Area" according to different ways of playing, separated by luminous guide signs and theme installations (such as children's machines in the shape of a carousel), which are both clear and beautiful; | |
| Attention to details: The glowing "GAME" sign at the service desk, the coin exchange machines next to the game consoles, and even the IP images on the claw machines all reinforce the visual memory of "integrated trendy play". |
2.Machine combination: A list of joys covering all age groups
Chao ONE did not follow the old path of "piling up machines", but precisely matched the needs of different customer groups:
| Young people's domain: Dance machines, motorcycle racing games, and shooting game machines are arranged in arrays, with lights and sound effects directly maximizing the "sense of competition"; | |
| Family-friendly: Mini carousels and children's game machines with soft lighting allow family customers to find suitable activities; | |
| Trendy play core: A whole row of "lucky gift" claw machines, packaged with a unified pink and white IP, turning "clawing dolls" into "collecting trendy toys", and can even attract players to repeatedly check in for specific IPs. |
3.Operational logic: It's not just "playing"; it's more about social currency.
The cleverness of Chao ONE lies in transforming the "video game arcade" into a social scene for Generation Z:
From spatial design to gameplay combinations, the core of Chao ONE Video Game City is "reconstructing the video game scene with trendy play logic" — it is no longer a "place to kill time", but a "trendy entertainment landmark" where Generation Z is willing to actively check in and spend repeatedly. When the neon lights come on in the mall, every machine and every installation here sends out the same signal: come here, not just to play games, but more importantly, to play with a sense of trend.
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