“Claw Galaxy”Claw Machine House

In the current era where the entertainment needs of young people are becoming increasingly diverse, "Claw Galaxy" has created an immersive experience space centered on claw machines and integrating trendy video games, with a theme of cyberpunk + future interstellar. It has become a check-in landmark for local young customers just three months after its opening.

1. Spatial Design: The Visual Impact of Cyber Interstellar

• Theme Atmosphere: Centered around "Interstellar Claw Machine", the main color scheme adopts purple + blue neon light effects, paired with silver-gray metallic equipment and floors. The ceiling uses hexagonal light-emitting modules and curved light strips to simulate "interstellar routes". The walls are embedded with fluorescent logos of the brand's IP image (mechanical-style dolls), creating a unified "future space capsule" visual impression from the door to the interior.
• Functional Zones:

Core Claw Machine Area: Rows of customized claw machines (with the brand's IP printed on the body), paired with transparent cabins and gradient lights, which not only display dolls but also enhance the sense of technology;
Auxiliary Experience Area: Additional trendy arcade games such as dance machines and music machines to enrich the entertainment scene;
Service & Rest Area: A cyber-style customer service desk (equipped with neon light strips) is set up, and transparent hanging chairs and piles of dolls are placed in the corners to meet the needs of checking in and resting.

2. Operational Highlights: From "Claw Machine Games" to "Immersive Socializing"

• IP-based dolls: Customize brand-exclusive mechanical-style dolls (echoing the space design), launch the "Interstellar Series Limited Edition", and increase the repurchase rate through the "Collect dolls to exchange for peripherals" activity;
• Scene marketing: Create "Cyber Doll-Grabbing Challenge" and "Night Neon Theme Day", combined with gameplay such as checking in to get game coins and coser interactions to stimulate social communication;
• Detailed experience: Set up a "doll-grabbing skill prompt screen" next to the claw machine, and the customer service desk provides "doll packaging + photo props" to lower the threshold for beginners while enhancing the sense of experience.

3. Effect: A "new hub for entertainment and socializing" for the young customer group

With the triple appeal of "visuals + gameplay + social interaction", "Claw Galaxy" has not only achieved a high turnover rate for the claw machines, but has also become one of the local symbols of "young trendy entertainment" through check-in notes and short video promotions. Its customer base covers students, office workers, and trendy toy enthusiasts, with a daily foot traffic of over 200 people on weekends.