Operation Plan for Video Game Arcade

I. Pre-Opening Preparation: Lay a Solid Foundation with Precise Positioning

1.1 Market Research and Positioning Planning

• Customer Positioning: Focus on core customers within a 5-kilometer radius and categorize by scenario—commercial complexes target young people (16-35 years old) for competitive social activities; community areas prioritize family parent-child interaction; tourist attractions cater to international visitors with themed experiences. Analyze consumption habits: teenagers prefer hourly packages and e-sports events; family groups value safety and interactive parent-child equipment; tourists favor time-limited experience packages and photo-friendly facilities.
• Differentiated Positioning: Conduct research on local competitors to avoid homogenization. Focus on "immersive VR/AR + linked e-sports" in areas with dense traditional arcades; create "entertainment + STEM education" spaces in family-dense areas; launch cultural and creative themed equipment near tourist attractions to enhance brand memorability.

1.2 Location Selection and Compliance Preparation

• Location Strategy: Prioritize high-traffic locations such as shopping mall entertainment floors, university campuses, tourist resort cores, and downtown business districts. Negotiate a 3-6 month rent-free period for renovation and equipment commissioning; clarify venue renovation rights to meet international operation standards. Pay attention to local traffic characteristics (e.g., tourist areas focus on holidays, commercial districts on weekday evenings).
• Compliance Handling: Initiate document processing 4-6 months in advance, including Business License, Amusement Venue Operation Permit, Fire Safety Inspection Certificate, and Public Health Certificate. Comply with regulations on minors' access hours and equipment content review; confirm fire protection and power load standards with the property in advance.

1.3 Equipment Procurement, Venue Layout and Budget Planning

• Equipment Selection Principles: Focus on "high immersion, strong social interaction, and high quality"; prioritize equipment from leading manufacturers certified by CE, FCC, and ISO9001. Match combinations by positioning: general configuration (8-12 claw machines, 3-5 racing simulators, etc.); youth-specific (VR e-sports cabins, 4K motorcycle simulators, etc.); family-specific (STEM interactive projections, building block tables, etc.); 1-2 global popular equipment to boost traffic.
• Venue Layout: Follow the ratio of "core amusement area (60%) + auxiliary area (30%) + passage (10%)". Place high-popularity equipment at prime locations; set parent-child areas in quiet corners with anti-collision treatment; create an immersive atmosphere in e-sports areas with dark tones and RGB lights. Equip multi-language signs (English and local language) and place service facilities near the entrance; reserve 10% space for future updates.
• Budget Planning: 100㎡ small arcade: total budget 80,000-120,000 US dollars (rent deposit, equipment procurement, renovation, etc.). 800-1200㎡ medium arcade: total investment 400,000-600,000 US dollars, with 20% flexible funds for cross-border transportation and customs clearance.

II. Mid-Term Operation: Refined Management to Enhance Loyalty

2.1 Team Management and Service Standardization

• Staffing: Adopt "store manager + multi-skilled staff" model. Small arcades are equipped with 1 store manager, 2 cashiers, 1 maintenance technician, and 2 service staff; add temporary positions during peak periods. Cashiers need multi-language skills; maintenance technicians need quick fault response capabilities; parent-child area staff prioritize those with childcare experience.
• Training and Service Standards: Pre-service training covers equipment operation, service etiquette, and emergency handling; link assessments to revenue and repurchase rates. Implement "three-meter smile" and "30-second response" guidelines; handle equipment failures on-site within 10 minutes and provide temporary compensation if needed. Provide multi-language service materials for international customers.

2.2 Equipment Operation and Maintenance

• Daily Maintenance: Establish a "daily three-inspection" system; update claw machine prizes weekly following global popular IPs; perform monthly comprehensive maintenance on core equipment; cooperate with local maintenance teams for timely after-sales service.
• Experience Upgrade and Cost Control: Adjust equipment parameters based on feedback (e.g., newbie-friendly claw machine winning rates); update competitive equipment gameplay. Reduce energy consumption by turning off non-core equipment during off-peak hours; sign annual maintenance agreements to control repair rates below 5%; adopt "monthly settlement + return" model with prize suppliers.

2.3 Membership System and Community Operation

• Tiered Membership System: Establish four tiers (Ordinary to Diamond) with tiered benefits (cashback, discounts, birthday gifts, etc.). Introduce blockchain-based digital collectibles for core members.
• Community and Precision Maintenance: Build member groups on Facebook, Instagram, etc., and release exclusive activities. Analyze data to send return packages to inactive members and exclusive privileges to high-frequency players; send multi-language promotions based on language preferences.

III. Marketing Promotion: Multi-Channel Attraction

3.1 Opening Marketing

3.2 Daily Marketing

• Online Exposure: Post player highlight videos on TikTok and YouTube with location tags; cooperate with local platforms (Yelp, Google Maps) to launch limited-time packages; create equipment introduction short videos.
• Offline and Time-Segmented Operation: Distribute experience coupons in surrounding areas; conduct cross-industry cooperation with coffee shops and cinemas. Launch student specials during weekday mornings and limited-time flash sales after 8 pm to attract young people.

3.3 Themed Marketing

IV. Long-Term Optimization: Data-Driven Sustainable Development

4.1 Data Monitoring and Analysis

4.2 Equipment Iteration and Format Upgrading

• Equipment Update: Eliminate 10% low-performance equipment every 2-3 years and introduce 1-2 global new products; adjust layout seasonally.
• Format Integration: Explore "arcade + light food" or "e-sports live broadcast" modes; customize equipment for tourist area stores; introduce global popular food and beverages.

4.3 Risk Prevention and Control

V. Core Objectives and Benefit Projections

• Short-Term (1-3 months): Accumulate 500-800 members, stabilize daily traffic at 150-200, ensure daily equipment revenue ≥150-200 US dollars, meet rental efficiency standards, and achieve break-even.
• Mid-Term (4-12 months): Exceed 2,000 members with active rate ≥40%, repurchase rate ≥35%, monthly revenue growth 10%-15%, and payback period within 12-18 months.
• Long-Term (over 1 year): Build a regional brand with over 5,000 members, stabilize gross profit margin at 45%-55%, and explore regional chain operations.

VI. Conclusion